Often the logical argument that someone is presenting us does not represent what they really need. “…the emotional side is 95% of our brain. Its squirming, and the words simply get spun out.”
Originally the work of lawyers, it’s a concept that’s spreading, aided by the immediacy and unfiltered nature of social media. In short: When you use contradictory excuses/statements to make an argument. Freud used this example: A man who was accused by his neighbour of having returned a kettle in a damaged condition.