“If your culture and your brand are driven by the same purpose and values and if you weave them together into a single guiding force for your company, you will win the competitive battle for customers and employees, future-proof your business from failures and downturns, and produce an organization that operates with integrity and authenticity.”
Why Your Company Culture Should Match Your Brand
Executive Summary Having a distinct corporate culture – not a copycat of another firm’s culture – is what allows great organizations to produce phenomenal results. Their leaders understand that a strong, differentiated company culture contributes to a strong, differentiated brand – and that an extraordinary brand can support and advance an extraordinary culture.
