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Why do we like pumpkin spice so much? The weird science behind PSL.

By October 27, 2021No Comments

What is the fascination with all things, pumpkin spice in Autumn?  Lattes, candles and sprays are just a few of the mainstays. Some say it all comes down to nostalgia and a portal to happier times.

The weird science behind why we love pumpkin spice

As the days start to cool and the wind stirs the leaves, nothing feels cozier than snuggling up with a blanket and a mug of hot chocolate. Wait, did we say hot chocolate? We meant to say a pumpkin spice latte (PSL), which has become the quintessential fall beverage.

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