“If you want people around you to value having a relationship with you, you must truly believe that relationship building is important. You must also believe that you honestly have something of value to offer to the relationship.”
How to Build Customer Trust: 9 Rules
Customers don’t buy from people they don’t trust. Unfortunately, most sales gurus (including some that are quite famous) define selling as “convincing,” “persuading,” and “winning”-presumably with the customer being the convinced, persuaded loser. No wonder so many people put up a barrier the minute somebody tries to sell them something!
