We have spent a lot of time over the last year discovering what our values are as a company. We found five core values that define who we are when we are at our best. As proud as we are about this process, we realize that we can’t just put these value statements up on the wall and think our job is complete; we have to find ways to bring them to life consistently. This is an excellent article about how to do that.
Don’t Develop Core Values and Then Forget to Use Them. Here’s How to Make Them Count
Leadership teams navigate these choices in many ways. Previous outcomes give them experience. Processes help them ensure they investigate options, tradeoffs, and risks. However, the most important decision-making tool is developing a strong set of core values. Unfortunately, many companies fail to get these right.
