Johnston Group created the Advisor Charitable Match Program to team up with our advisors across the country who are supporting community initiatives that make a difference.
November 2026
As the percentage of Canadians over the age of 65 grows, the Centre d’action bénévole (CAB) des Seigneuries is helping ensure vulnerable residents don’t have to navigate daily life alone in the Rivière-du-Loup region and across Québec.
Their hands-on, human approach made supporting their work an easy choice for advisor Guy Pelletier. “When we talk about supporting our elders, we have to recognize everyone faces different challenges,” says Guy. “These services provide real, meaningful help.”
Support shows up in simple but powerful ways. Volunteers might drive someone to a medical appointment, deliver meals, or help sort through paperwork during tax season — tasks we take for granted that can quickly become overwhelming. Specialized staff at CABS include community assistance workers who help seniors and their loved ones navigate local community resources and opportunities. CABS also offers a social economy component in homecare called Présence+. Through 55 professional attendants, hundreds of vulnerable people receive housekeeping, meal preparation, and respite services.
At the heart of CABS is kindness and social connection. A friendly phone call, a stop in for coffee, or a regular visit can make a huge difference for seniors living alone.
“It’s a full support package,” says Guy. “They’re not just responding. They see the whole person and go the extra mile to make sure their needs are thoroughly met.”
Guy is a local advisor for Chambers Plan employee benefits in Québec. The Plan’s administrator, Johnston Group, was excited to help share his story and match his contribution through their Advisor Charitable Match Program, which is designed to support charitable organizations that are having a direct impact on their local communities.
Alongside operating costs, CABS is investing in its future, recently expanding into new offices to fit more employees and volunteers and better welcome clients with mobility needs.
“We’re all human, and one day we’re all going to need some sort of help as we age,” says Guy. “We all deserve to have someone who is there for us — who is present, patient, and sees us as a whole person.”
