You’ve probably seen in the news recently that KFC ran out of chicken in England, and had to close a number of their stores to deal with the issue. It was a PR disaster. But, with one clever ad, they’ve not only addressed the issue and apologized, they won back an angry crowd of fried chicken fans.
KFC Just Handled a Public Relations Crisis Perfectly With a Single Picture
The chicken-franchise company KFC just had one of the worst weeks in its history. It ran out of chicken. No, seriously. KFC restaurants were forced to shut down in England because of supplier issues. The company had just switched suppliers and because of logistics issues, the supplier wasn’t able to supply chicken.