By clearly stating the economic case for sustainability, employees will begin to think about it as more than just “doing good” but also “doing well.” A business must be profitable, but it can do so in a way that follows the triple bottom line approach, which considers profit in addition to people and the planet. This content makes a very strong case for education and engagement of employees as well as management leading by example as a successful approach in this regard.
How to Increase Employee Engagement in Sustainability
Globally, businesses of all sizes are beginning to embrace the values of corporate social responsibility (CSR) and sustainability. However, most executives haven’t figured out how to engage employees in daily activities that put those values into practice. One CSR leader, the consumer goods giant Unilever, has adopted the slogan, “small actions can make a big difference.”
