Facts Don’t Change People’s Minds. Here’s What Does

Changing others’ minds, or our own, is a tricky business. Here’s how to make it happen.

Facts Don’t Change People’s Minds. Here’s What Does

Changing others’ minds, or our own, is a tricky business. Here’s how to make it happen. If you had asked me this question-How do you change a mind?-two years ago, I would have given you a different answer. As a former scientist, I would have cautioned you to rely on objective facts and statistics.