With the legalization of cannabis on the way, there are a number of opportunities for new companies to emerge. This article provides an interesting look at a company attempting to position itself as a global leader in the upcoming cannabis market, without touching a cannabis plant.
With legalization coming, Toronto startup aims to blaze a trail in cannabis
With recreational marijuana legal in eight U.S. states and legalization only a year away in Canada, a Toronto-based startup has its sights set on dominating the global cannabis media market and becoming the central marketplace for buying weed online. However, the lack of legal clarity around marijuana advertising and online sales means the company’s business model isn’t a sure thing.
