How Companies Can Balance Social Impact and Financial Goals

This is a terrific HBR article discussing how companies can build strategies to balance two equally important missions.

How Companies Can Balance Social Impact and Financial Goals

Executive Summary It’s notoriously difficult for a business to manage two separate-but-equal goals – making money and creating social value at the same time, for example, or managing an existing business at the same time that you invent a new one. Most attempts at managing these “strategic paradoxes” fail because they’re not managed carefully and consistently.