{"id":9981,"date":"2021-06-18T06:00:25","date_gmt":"2021-06-18T11:00:25","guid":{"rendered":"https:\/\/johnstongroup.ca\/the-advisor-journal\/?p=9981"},"modified":"2021-05-27T17:00:16","modified_gmt":"2021-05-27T22:00:16","slug":"why-and-how-you-should-localize-your-marketing","status":"publish","type":"post","link":"https:\/\/johnstongroup.ca\/the-advisor-journal\/business\/why-and-how-you-should-localize-your-marketing\/","title":{"rendered":"Why and how you should localize your marketing"},"content":{"rendered":"<p>From global to local. Here are some tips on getting back to localizing your business\u2019 marketing strategy and execution.<\/p>\n<blockquote class=\"embedly-card\" data-card-controls=\"1\" data-card-align=\"center\" data-card-theme=\"light\">\n<h4><a href=\"https:\/\/www.chamberplan.ca\/product\/blogs\/read,article\/194\/why-and-how-you-should-localize-your-marketing\">Why and how you should localize your marketing<\/a><\/h4>\n<p>More than two decades ago, advancing technology, most notably the advent of the Internet, blurred the lines dividing cities, countries and continents &#8211; and globalization became the newest buzz word.<\/p>\n<\/blockquote>\n<p><script async src=\"\/\/cdn.embedly.com\/widgets\/platform.js\" charset=\"UTF-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>From global to local. Here are some tips on getting back to localizing your business\u2019 marketing strategy and execution.<\/p>\n","protected":false},"author":3,"featured_media":9983,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.chamberplan.ca\/uploads\/news\/news_img_194.t1620070074.jpg","fifu_image_alt":"Why and how you should localize your marketing","footnotes":""},"categories":[8],"tags":[176],"class_list":{"0":"post-9981","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"tag-marketing"},"_links":{"self":[{"href":"https:\/\/johnstongroup.ca\/the-advisor-journal\/wp-json\/wp\/v2\/posts\/9981","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/johnstongroup.ca\/the-advisor-journal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/johnstongroup.ca\/the-advisor-journal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/johnstongroup.ca\/the-advisor-journal\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/johnstongroup.ca\/the-advisor-journal\/wp-json\/wp\/v2\/comments?post=9981"}],"version-history":[{"count":1,"href":"https:\/\/johnstongroup.ca\/the-advisor-journal\/wp-json\/wp\/v2\/posts\/9981\/revisions"}],"predecessor-version":[{"id":9982,"href":"https:\/\/johnstongroup.ca\/the-advisor-journal\/wp-json\/wp\/v2\/posts\/9981\/revisions\/9982"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/johnstongroup.ca\/the-advisor-journal\/wp-json\/wp\/v2\/media\/9983"}],"wp:attachment":[{"href":"https:\/\/johnstongroup.ca\/the-advisor-journal\/wp-json\/wp\/v2\/media?parent=9981"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/johnstongroup.ca\/the-advisor-journal\/wp-json\/wp\/v2\/categories?post=9981"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/johnstongroup.ca\/the-advisor-journal\/wp-json\/wp\/v2\/tags?post=9981"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}