{"id":7823,"date":"2017-06-28T00:00:00","date_gmt":"2017-06-28T05:00:00","guid":{"rendered":"https:\/\/johnstongroup.ca\/the-advisor-journal\/business\/5-ways-to-generate-word-of-mouth-as-a-small-business\/"},"modified":"2017-06-28T00:00:00","modified_gmt":"2017-06-28T05:00:00","slug":"5-ways-to-generate-word-of-mouth-as-a-small-business","status":"publish","type":"post","link":"https:\/\/johnstongroup.ca\/the-advisor-journal\/business\/5-ways-to-generate-word-of-mouth-as-a-small-business\/","title":{"rendered":"5 Ways to Generate Word-of-Mouth as a Small Business"},"content":{"rendered":"<p>Don&#8217;t have a large advertising budget? Word of mouth can be just as (or more!) effective. Check out this article for tips on turning customers into brand advocates.<\/p>\n<blockquote class=\"embedly-card\" data-card-controls=\"0\" data-card-align=\"center\" data-card-theme=\"light\">\n<h4><a href=\"https:\/\/www.entrepreneur.com\/article\/296252\">5 Ways to Generate Word-of-Mouth as a Small Business<\/a><\/h4>\n<p>This story originally appeared on Bizness Apps Humans rely on their network to make decisions about where to go, what to do and what to buy. Ninety-two percent of consumers trust referrals from people they know, and 77 percent of consumers are more likely to buy a new product when learning about it from friends or family.<\/p>\n<\/blockquote>\n<p><script async src=\"\/\/cdn.embedly.com\/widgets\/platform.js\" charset=\"UTF-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Don&#8217;t have a large advertising budget? Word of mouth can be just as (or more!) effective. Check out this article for tips on turning customers into brand advocates.<\/p>\n","protected":false},"author":4,"featured_media":7824,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/assets.entrepreneur.com\/content\/3x2\/1300\/20160229211800-conversation-talking-communication.jpeg","fifu_image_alt":"","footnotes":""},"categories":[8],"tags":[226,43,41],"class_list":{"0":"post-7823","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"tag-culture","9":"tag-engagement","10":"tag-small_business"},"_links":{"self":[{"href":"https:\/\/johnstongroup.ca\/the-advisor-journal\/wp-json\/wp\/v2\/posts\/7823","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/johnstongroup.ca\/the-advisor-journal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/johnstongroup.ca\/the-advisor-journal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/johnstongroup.ca\/the-advisor-journal\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/johnstongroup.ca\/the-advisor-journal\/wp-json\/wp\/v2\/comments?post=7823"}],"version-history":[{"count":0,"href":"https:\/\/johnstongroup.ca\/the-advisor-journal\/wp-json\/wp\/v2\/posts\/7823\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/johnstongroup.ca\/the-advisor-journal\/wp-json\/wp\/v2\/media\/7824"}],"wp:attachment":[{"href":"https:\/\/johnstongroup.ca\/the-advisor-journal\/wp-json\/wp\/v2\/media?parent=7823"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/johnstongroup.ca\/the-advisor-journal\/wp-json\/wp\/v2\/categories?post=7823"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/johnstongroup.ca\/the-advisor-journal\/wp-json\/wp\/v2\/tags?post=7823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}