{"id":7819,"date":"2017-06-28T00:00:00","date_gmt":"2017-06-28T05:00:00","guid":{"rendered":"https:\/\/johnstongroup.ca\/the-advisor-journal\/business\/why-your-company-culture-should-match-your-brand\/"},"modified":"2017-06-28T00:00:00","modified_gmt":"2017-06-28T05:00:00","slug":"why-your-company-culture-should-match-your-brand","status":"publish","type":"post","link":"https:\/\/johnstongroup.ca\/the-advisor-journal\/hr\/why-your-company-culture-should-match-your-brand\/","title":{"rendered":"Why Your Company Culture Should Match Your Brand"},"content":{"rendered":"<p>&#8220;If your culture and your brand are driven by the same purpose and values and if you weave them together into a single guiding force for your company, you will win the competitive battle for customers and employees, future-proof your business from failures and downturns, and produce an organization that operates with integrity and authenticity.&#8221;<\/p>\n<blockquote class=\"embedly-card\" data-card-controls=\"0\" data-card-align=\"center\" data-card-theme=\"light\">\n<h4><a href=\"https:\/\/hbr.org\/2017\/06\/why-your-company-culture-should-match-your-brand?cm_mmc=email-_-newsletter-_-daily_alert-_-alert_date&#038;referral=00563&#038;spJobID=1042022829&#038;spMailingID=17536102&#038;spReportId=MTA0MjAyMjgyOQS2&#038;spUserID=MzEzMTkyMTMzMDk4S0&#038;utm_campaign=alert_\">Why Your Company Culture Should Match Your Brand<\/a><\/h4>\n<p>Executive Summary Having a distinct corporate culture &#8211; not a copycat of another firm&#8217;s culture &#8211; is what allows great organizations to produce phenomenal results. Their leaders understand that a strong, differentiated company culture contributes to a strong, differentiated brand &#8211; and that an extraordinary brand can support and advance an extraordinary culture.<\/p>\n<\/blockquote>\n<p><script async src=\"\/\/cdn.embedly.com\/widgets\/platform.js\" charset=\"UTF-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;If your culture and your brand are driven by the same purpose and values and if you weave them together into a single guiding force for your company, you will win the competitive battle for customers and employees, future-proof your business from failures and downturns, and produce an organization that operates with integrity and authenticity.&#8221;<\/p>\n","protected":false},"author":3,"featured_media":7820,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/hbr.org\/resources\/images\/article_assets\/2017\/06\/jun17-23-53017220.jpg","fifu_image_alt":"","footnotes":""},"categories":[52],"tags":[226,43],"class_list":{"0":"post-7819","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-hr","8":"tag-culture","9":"tag-engagement"},"_links":{"self":[{"href":"https:\/\/johnstongroup.ca\/the-advisor-journal\/wp-json\/wp\/v2\/posts\/7819","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/johnstongroup.ca\/the-advisor-journal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/johnstongroup.ca\/the-advisor-journal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/johnstongroup.ca\/the-advisor-journal\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/johnstongroup.ca\/the-advisor-journal\/wp-json\/wp\/v2\/comments?post=7819"}],"version-history":[{"count":0,"href":"https:\/\/johnstongroup.ca\/the-advisor-journal\/wp-json\/wp\/v2\/posts\/7819\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/johnstongroup.ca\/the-advisor-journal\/wp-json\/wp\/v2\/media\/7820"}],"wp:attachment":[{"href":"https:\/\/johnstongroup.ca\/the-advisor-journal\/wp-json\/wp\/v2\/media?parent=7819"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/johnstongroup.ca\/the-advisor-journal\/wp-json\/wp\/v2\/categories?post=7819"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/johnstongroup.ca\/the-advisor-journal\/wp-json\/wp\/v2\/tags?post=7819"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}