{"id":7171,"date":"2018-03-08T00:00:00","date_gmt":"2018-03-08T06:00:00","guid":{"rendered":"https:\/\/johnstongroup.ca\/the-advisor-journal\/business\/6-tips-for-a-successful-2018-content-strategy\/"},"modified":"2018-03-08T00:00:00","modified_gmt":"2018-03-08T06:00:00","slug":"6-tips-for-a-successful-2018-content-strategy","status":"publish","type":"post","link":"https:\/\/johnstongroup.ca\/the-advisor-journal\/business\/6-tips-for-a-successful-2018-content-strategy\/","title":{"rendered":"6 tips for a successful 2018 content strategy"},"content":{"rendered":"<p>It&#8217;s March &#038; that means there&#8217;s still plenty of time to build a better content strategy that works for both you and your business. Investing the time now will yield results before year end.<\/p>\n<blockquote class=\"embedly-card\" data-card-controls=\"0\" data-card-align=\"center\" data-card-theme=\"light\">\n<h4><a href=\"https:\/\/business.twitter.com\/en\/blog\/6-tips-successful-2018-content-strategy.html\">6 tips for a successful 2018 content strategy<\/a><\/h4>\n<p>How can your brand craft an impactful content marketing strategy for the year ahead? Alicia Esposito, content strategist @G3_Com, shares her insights. For many organizations, it&#8217;s the beginning of the fourth quarter. That means planning your editorial calendar and content strategy for the coming year is likely at the top of your to-do list.<\/p>\n<\/blockquote>\n<p><script async src=\"\/\/cdn.embedly.com\/widgets\/platform.js\" charset=\"UTF-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s March &#038; that means there&#8217;s still plenty of time to build a better content strategy that works for both you and your business. Investing the time now will yield results before year end.<\/p>\n","protected":false},"author":2,"featured_media":7172,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/business.twitter.com\/content\/dam\/business-twitter\/insights\/nov-2017\/2018-content-strategy.jpg","fifu_image_alt":"","footnotes":""},"categories":[8],"tags":[161,176],"class_list":{"0":"post-7171","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"tag-communication","9":"tag-marketing"},"_links":{"self":[{"href":"https:\/\/johnstongroup.ca\/the-advisor-journal\/wp-json\/wp\/v2\/posts\/7171","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/johnstongroup.ca\/the-advisor-journal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/johnstongroup.ca\/the-advisor-journal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/johnstongroup.ca\/the-advisor-journal\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/johnstongroup.ca\/the-advisor-journal\/wp-json\/wp\/v2\/comments?post=7171"}],"version-history":[{"count":0,"href":"https:\/\/johnstongroup.ca\/the-advisor-journal\/wp-json\/wp\/v2\/posts\/7171\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/johnstongroup.ca\/the-advisor-journal\/wp-json\/wp\/v2\/media\/7172"}],"wp:attachment":[{"href":"https:\/\/johnstongroup.ca\/the-advisor-journal\/wp-json\/wp\/v2\/media?parent=7171"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/johnstongroup.ca\/the-advisor-journal\/wp-json\/wp\/v2\/categories?post=7171"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/johnstongroup.ca\/the-advisor-journal\/wp-json\/wp\/v2\/tags?post=7171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}