{"id":7139,"date":"2018-03-30T00:00:00","date_gmt":"2018-03-30T05:00:00","guid":{"rendered":"https:\/\/johnstongroup.ca\/the-advisor-journal\/business\/is-your-niche-boring-here%c2%92s-how-content-marketing-can-still-work-for-you\/"},"modified":"2019-09-29T18:54:58","modified_gmt":"2019-09-29T23:54:58","slug":"is-your-niche-boring-heres-how-content-marketing-can-still-work-for-you","status":"publish","type":"post","link":"https:\/\/johnstongroup.ca\/the-advisor-journal\/business\/is-your-niche-boring-heres-how-content-marketing-can-still-work-for-you\/","title":{"rendered":"Is Your Niche Boring? Here&#8217;s How Content Marketing Can Still Work For You"},"content":{"rendered":"<p>Not every business is glamorous or even mildly interesting on the surface. That doesn&#8217;t mean that we can&#8217;t find the best way to market ourselves &#8211; especially when we happen to believe in what we sell and provide to our valued clients.<\/p>\n<p>https:\/\/www.strong-content.com\/niche-boring-heres-content-marketing-can-still-work\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Not every business is glamorous or even mildly interesting on the surface. That doesn&#8217;t mean that we can&#8217;t find the best way to market ourselves &#8211; especially when we happen to believe in what we sell and provide to our valued clients.<\/p>\n","protected":false},"author":2,"featured_media":7140,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.strong-content.com\/wp-content\/uploads\/2017\/09\/Is-Your-Niche-Boring-Here%E2%80%99s-How-Content-Marketing-Can-Still-Work-For-You.jpg","fifu_image_alt":"","footnotes":""},"categories":[8],"tags":[299,176,227],"class_list":{"0":"post-7139","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"tag-content_marketing","9":"tag-marketing","10":"tag-marketing_strategies"},"_links":{"self":[{"href":"https:\/\/johnstongroup.ca\/the-advisor-journal\/wp-json\/wp\/v2\/posts\/7139","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/johnstongroup.ca\/the-advisor-journal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/johnstongroup.ca\/the-advisor-journal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/johnstongroup.ca\/the-advisor-journal\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/johnstongroup.ca\/the-advisor-journal\/wp-json\/wp\/v2\/comments?post=7139"}],"version-history":[{"count":1,"href":"https:\/\/johnstongroup.ca\/the-advisor-journal\/wp-json\/wp\/v2\/posts\/7139\/revisions"}],"predecessor-version":[{"id":7899,"href":"https:\/\/johnstongroup.ca\/the-advisor-journal\/wp-json\/wp\/v2\/posts\/7139\/revisions\/7899"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/johnstongroup.ca\/the-advisor-journal\/wp-json\/wp\/v2\/media\/7140"}],"wp:attachment":[{"href":"https:\/\/johnstongroup.ca\/the-advisor-journal\/wp-json\/wp\/v2\/media?parent=7139"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/johnstongroup.ca\/the-advisor-journal\/wp-json\/wp\/v2\/categories?post=7139"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/johnstongroup.ca\/the-advisor-journal\/wp-json\/wp\/v2\/tags?post=7139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}