{"id":6851,"date":"2018-11-26T00:00:00","date_gmt":"2018-11-26T06:00:00","guid":{"rendered":"https:\/\/johnstongroup.ca\/the-advisor-journal\/business\/15-tips-to-building-a-better-social-media-presence\/"},"modified":"2018-11-26T00:00:00","modified_gmt":"2018-11-26T06:00:00","slug":"15-tips-to-building-a-better-social-media-presence","status":"publish","type":"post","link":"https:\/\/johnstongroup.ca\/the-advisor-journal\/business\/15-tips-to-building-a-better-social-media-presence\/","title":{"rendered":"15 Tips to Building a Better Social Media Presence"},"content":{"rendered":"<p>As we close out the year once again, it&#8217;s a time of reflection for most business owners. If you&#8217;ve come to the realization that you need to step up your game in terms of social media presence, you aren&#8217;t alone. The goal is to increase that reach but also contribute in a way that reflects your values as an organization. This article can assist in preparing you for greater success in this very competitive playing field.<\/p>\n<blockquote class=\"embedly-card\" data-card-controls=\"0\" data-card-align=\"center\" data-card-theme=\"light\">\n<h4><a href=\"https:\/\/sproutsocial.com\/insights\/building-social-media-presence\/\">15 Tips to Building a Better Social Media Presence<\/a><\/h4>\n<p>If you&#8217;re a brand today, there&#8217;s a non-zero chance you&#8217;re on social media in some way, shape or form. But how many brands have an active, thriving social media presence? And how much of them are just sort of there?<\/p>\n<\/blockquote>\n<p><script async src=\"\/\/cdn.embedly.com\/widgets\/platform.js\" charset=\"UTF-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As we close out the year once again, it&#8217;s a time of reflection for most business owners. If you&#8217;ve come to the realization that you need to step up your game in terms of social media presence, you aren&#8217;t alone. The goal is to increase that reach but also contribute in a way that reflects your values as an organization. This article can assist in preparing you for greater success in this very competitive playing field.<\/p>\n","protected":false},"author":2,"featured_media":6852,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/media.sproutsocial.com\/uploads\/2015\/07\/Social-Media-Presence.png","fifu_image_alt":"","footnotes":""},"categories":[8],"tags":[9,199,158],"class_list":{"0":"post-6851","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"tag-businesssuccess","9":"tag-customer_engagement","10":"tag-social_media"},"_links":{"self":[{"href":"https:\/\/johnstongroup.ca\/the-advisor-journal\/wp-json\/wp\/v2\/posts\/6851","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/johnstongroup.ca\/the-advisor-journal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/johnstongroup.ca\/the-advisor-journal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/johnstongroup.ca\/the-advisor-journal\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/johnstongroup.ca\/the-advisor-journal\/wp-json\/wp\/v2\/comments?post=6851"}],"version-history":[{"count":0,"href":"https:\/\/johnstongroup.ca\/the-advisor-journal\/wp-json\/wp\/v2\/posts\/6851\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/johnstongroup.ca\/the-advisor-journal\/wp-json\/wp\/v2\/media\/6852"}],"wp:attachment":[{"href":"https:\/\/johnstongroup.ca\/the-advisor-journal\/wp-json\/wp\/v2\/media?parent=6851"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/johnstongroup.ca\/the-advisor-journal\/wp-json\/wp\/v2\/categories?post=6851"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/johnstongroup.ca\/the-advisor-journal\/wp-json\/wp\/v2\/tags?post=6851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}