{"id":6798,"date":"2019-01-07T00:00:00","date_gmt":"2019-01-07T06:00:00","guid":{"rendered":"https:\/\/johnstongroup.ca\/the-advisor-journal\/business\/how-to-build-customer-trust-9-rules\/"},"modified":"2019-09-29T18:28:36","modified_gmt":"2019-09-29T23:28:36","slug":"how-to-build-customer-trust-9-rules","status":"publish","type":"post","link":"https:\/\/johnstongroup.ca\/the-advisor-journal\/business\/how-to-build-customer-trust-9-rules\/","title":{"rendered":"How to Build Customer Trust: 9 Rules"},"content":{"rendered":"<p>&#8220;If you want people around you to value having a relationship with you, you must truly believe that relationship building is important. You must also believe that you honestly have something of value to offer to the relationship.&#8221;<\/p>\n<blockquote class=\"embedly-card\" data-card-controls=\"0\" data-card-align=\"center\" data-card-theme=\"light\">\n<h4><a href=\"https:\/\/www.inc.com\/geoffrey-james\/how-to-build-customer-trust-9-rules.html\">How to Build Customer Trust: 9 Rules<\/a><\/h4>\n<p>Customers don&#8217;t buy from people they don&#8217;t trust. Unfortunately, most sales gurus (including some that are quite famous) define selling as &#8220;convincing,&#8221; &#8220;persuading,&#8221; and &#8220;winning&#8221;-presumably with the customer being the convinced, persuaded loser. No wonder so many people put up a barrier the minute somebody tries to sell them something!<\/p>\n<\/blockquote>\n<p><script async src=\"\/\/cdn.embedly.com\/widgets\/platform.js\" charset=\"UTF-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;If you want people around you to value having a relationship with you, you must truly believe that relationship building is important. You must also believe that you honestly have something of value to offer to the relationship.&#8221;<\/p>\n","protected":false},"author":2,"featured_media":6799,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.incimages.com\/uploaded_files\/image\/970x450\/051712_Build_Trust2_575x270-panoramic_16928.jpg","fifu_image_alt":"How to Build Customer Trust: 9 Rules","footnotes":""},"categories":[8],"tags":[10,9,200,161,199,41],"class_list":{"0":"post-6798","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"tag-business_strategy","9":"tag-businesssuccess","10":"tag-client_relationships","11":"tag-communication","12":"tag-customer_engagement","13":"tag-small_business"},"_links":{"self":[{"href":"https:\/\/johnstongroup.ca\/the-advisor-journal\/wp-json\/wp\/v2\/posts\/6798","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/johnstongroup.ca\/the-advisor-journal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/johnstongroup.ca\/the-advisor-journal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/johnstongroup.ca\/the-advisor-journal\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/johnstongroup.ca\/the-advisor-journal\/wp-json\/wp\/v2\/comments?post=6798"}],"version-history":[{"count":2,"href":"https:\/\/johnstongroup.ca\/the-advisor-journal\/wp-json\/wp\/v2\/posts\/6798\/revisions"}],"predecessor-version":[{"id":6805,"href":"https:\/\/johnstongroup.ca\/the-advisor-journal\/wp-json\/wp\/v2\/posts\/6798\/revisions\/6805"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/johnstongroup.ca\/the-advisor-journal\/wp-json\/wp\/v2\/media\/6799"}],"wp:attachment":[{"href":"https:\/\/johnstongroup.ca\/the-advisor-journal\/wp-json\/wp\/v2\/media?parent=6798"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/johnstongroup.ca\/the-advisor-journal\/wp-json\/wp\/v2\/categories?post=6798"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/johnstongroup.ca\/the-advisor-journal\/wp-json\/wp\/v2\/tags?post=6798"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}