https://johnstongroup.ca/the-advisor-journal Advice and information to help you support your business, your people and you. Sun, 22 Sep 2024 20:51:19 +0000 en-CA hourly 1 https://johnstongroup.ca/the-advisor-journal/business/creating-content-for-social-media-algorithms-and-your-audience/ https://johnstongroup.ca/the-advisor-journal/business/creating-content-for-social-media-algorithms-and-your-audience/#respond Tue, 06 Sep 2022 17:33:51 +0000 https://johnstongroup.ca/the-advisor-journal/?p=10689 Social media can be overwhelming! Check out this article that breaks down the algorithm for social networks.   Creating content...]]> https://johnstongroup.ca/the-advisor-journal/business/creating-content-for-social-media-algorithms-and-your-audience/feed/ 0 https://johnstongroup.ca/the-advisor-journal/business/31-experts-give-their-best-small-business-tips-for-standing-out-on-social-media/ https://johnstongroup.ca/the-advisor-journal/business/31-experts-give-their-best-small-business-tips-for-standing-out-on-social-media/#respond Wed, 25 May 2022 10:55:38 +0000 https://johnstongroup.ca/the-advisor-journal/?p=10585 Most people who own a business have come to realize how important it is to have a website to expand their reach to prospective clients.  Business owners who are still not using social media sites like Facebook, Instagram, LinkledIn, etc. to promote and develop their business, are missing out on a very significant opportunity.]]> https://johnstongroup.ca/the-advisor-journal/business/31-experts-give-their-best-small-business-tips-for-standing-out-on-social-media/feed/ 0 https://johnstongroup.ca/the-advisor-journal/wellness/six-tips-for-coping-when-the-news-is-getting-to-you/ https://johnstongroup.ca/the-advisor-journal/wellness/six-tips-for-coping-when-the-news-is-getting-to-you/#respond Wed, 09 Mar 2022 11:55:26 +0000 https://johnstongroup.ca/the-advisor-journal/?p=10437 It's very difficult to escape the minute by minute news in today's society, even though we may want to try.  When pandemic related news is slowly replaced by other world issues, it can negatively impact our thoughts and emotions.  It's important to strike a balance between staying informed and being completely overwhelmed.  ]]> https://johnstongroup.ca/the-advisor-journal/wellness/six-tips-for-coping-when-the-news-is-getting-to-you/feed/ 0 https://johnstongroup.ca/the-advisor-journal/business/the-big-problem-with-small-business-websites/ Mon, 11 Mar 2019 19:38:10 +0000 https://johnstongroup.ca/the-advisor-journal/?p=6618 The very first impression that a business makes is often on their website. Either existing clients or potential new ones...]]> https://johnstongroup.ca/the-advisor-journal/business/15-tips-to-building-a-better-social-media-presence/ https://johnstongroup.ca/the-advisor-journal/business/15-tips-to-building-a-better-social-media-presence/#respond Mon, 26 Nov 2018 06:00:00 +0000 https://johnstongroup.ca/the-advisor-journal/business/15-tips-to-building-a-better-social-media-presence/ As we close out the year once again, it's a time of reflection for most business owners. If you've come to the realization that you need to step up your game in terms of social media presence, you aren't alone. The goal is to increase that reach but also contribute in a way that reflects your values as an organization. This article can assist in preparing you for greater success in this very competitive playing field.]]> https://johnstongroup.ca/the-advisor-journal/business/15-tips-to-building-a-better-social-media-presence/feed/ 0 https://johnstongroup.ca/the-advisor-journal/wellness/meghan-markle-is-reportedly-happy-to-be-off-social-media-heres-why/ https://johnstongroup.ca/the-advisor-journal/wellness/meghan-markle-is-reportedly-happy-to-be-off-social-media-heres-why/#respond Thu, 25 Oct 2018 05:00:00 +0000 https://johnstongroup.ca/the-advisor-journal/business/meghan-markle-is-reportedly-happy-to-be-off-social-media-here%c2%92s-why/ Social media can be uplifting, motivating and enlightening. It can also be discouraging, negative and all encompassing in our lives. Although Meghan Markle didn't have the choice when abandoning her social media accounts, she says she feels "freer" now. It may be good idea to re-evaluate our own usage and dependencies as well from time to time. It should enhance and not take away from our daily lives.]]> https://johnstongroup.ca/the-advisor-journal/wellness/meghan-markle-is-reportedly-happy-to-be-off-social-media-heres-why/feed/ 0 https://johnstongroup.ca/the-advisor-journal/business/6-things-business-owners-need-to-understand-about-social-media-marketing/ https://johnstongroup.ca/the-advisor-journal/business/6-things-business-owners-need-to-understand-about-social-media-marketing/#respond Mon, 25 Jun 2018 05:00:00 +0000 https://johnstongroup.ca/the-advisor-journal/business/6-things-business-owners-need-to-understand-about-social-media-marketing/ Hard as many may try, we cannot hide and pretend that social media doesn't have a huge impact. As a business owner, it is imperative that you participate to some degree even if that involves hiring some help to get you started.]]> https://johnstongroup.ca/the-advisor-journal/business/6-things-business-owners-need-to-understand-about-social-media-marketing/feed/ 0 https://johnstongroup.ca/the-advisor-journal/business/building-a-business-website-a-small-business-guide/ https://johnstongroup.ca/the-advisor-journal/business/building-a-business-website-a-small-business-guide/#respond Mon, 28 May 2018 05:00:00 +0000 https://johnstongroup.ca/the-advisor-journal/business/building-a-business-website-a-small-business-guide/ A great guide to get your business seen, heard & talked about... in a good way!]]> https://johnstongroup.ca/the-advisor-journal/business/building-a-business-website-a-small-business-guide/feed/ 0