https://johnstongroup.ca/the-advisor-journal Advice and information to help you support your business, your people and you. Thu, 15 Sep 2022 18:29:05 +0000 en-CA hourly 1 https://johnstongroup.ca/the-advisor-journal/business/creating-content-for-social-media-algorithms-and-your-audience/ https://johnstongroup.ca/the-advisor-journal/business/creating-content-for-social-media-algorithms-and-your-audience/#respond Tue, 06 Sep 2022 17:33:51 +0000 https://johnstongroup.ca/the-advisor-journal/?p=10689 Social media can be overwhelming! Check out this article that breaks down the algorithm for social networks.   Creating content...]]> https://johnstongroup.ca/the-advisor-journal/business/creating-content-for-social-media-algorithms-and-your-audience/feed/ 0 https://johnstongroup.ca/the-advisor-journal/business/a-look-back-at-how-covid-19-impacted-businesses-in-q2/ https://johnstongroup.ca/the-advisor-journal/business/a-look-back-at-how-covid-19-impacted-businesses-in-q2/#respond Fri, 10 Jul 2020 10:55:04 +0000 https://johnstongroup.ca/the-advisor-journal/?p=9272 A very insightful article for any business owner who wants to monitor their marketing strategy and make plans for the remaining half of 2020.]]> https://johnstongroup.ca/the-advisor-journal/business/a-look-back-at-how-covid-19-impacted-businesses-in-q2/feed/ 0 https://johnstongroup.ca/the-advisor-journal/business/4-tips-for-entrepreneurs-to-get-the-word-out-about-their-small-businesses/ https://johnstongroup.ca/the-advisor-journal/business/4-tips-for-entrepreneurs-to-get-the-word-out-about-their-small-businesses/#respond Mon, 05 Nov 2018 06:00:00 +0000 https://johnstongroup.ca/the-advisor-journal/business/4-tips-for-entrepreneurs-to-get-the-word-out-about-their-small-businesses/ A quick read with 4 simple ways to reach your audience and promote what you have to offer as a small business owner. Do you know what sets you apart from your competitors? You want to get noticed for all the right reasons by your target market.]]> https://johnstongroup.ca/the-advisor-journal/business/4-tips-for-entrepreneurs-to-get-the-word-out-about-their-small-businesses/feed/ 0 https://johnstongroup.ca/the-advisor-journal/business/is-your-niche-boring-heres-how-content-marketing-can-still-work-for-you/ https://johnstongroup.ca/the-advisor-journal/business/is-your-niche-boring-heres-how-content-marketing-can-still-work-for-you/#respond Fri, 30 Mar 2018 05:00:00 +0000 https://johnstongroup.ca/the-advisor-journal/business/is-your-niche-boring-here%c2%92s-how-content-marketing-can-still-work-for-you/ Not every business is glamorous or even mildly interesting on the surface. That doesn't mean that we can't find the best way to market ourselves - especially when we happen to believe in what we sell and provide to our valued clients.]]> https://johnstongroup.ca/the-advisor-journal/business/is-your-niche-boring-heres-how-content-marketing-can-still-work-for-you/feed/ 0