https://johnstongroup.ca/the-advisor-journal Advice and information to help you support your business, your people and you. Thu, 15 Sep 2022 18:29:05 +0000 en-CA hourly 1 https://johnstongroup.ca/the-advisor-journal/business/creating-content-for-social-media-algorithms-and-your-audience/ https://johnstongroup.ca/the-advisor-journal/business/creating-content-for-social-media-algorithms-and-your-audience/#respond Tue, 06 Sep 2022 17:33:51 +0000 https://johnstongroup.ca/the-advisor-journal/?p=10689 Social media can be overwhelming! Check out this article that breaks down the algorithm for social networks.   Creating content...]]> https://johnstongroup.ca/the-advisor-journal/business/creating-content-for-social-media-algorithms-and-your-audience/feed/ 0 https://johnstongroup.ca/the-advisor-journal/business/why-and-how-you-should-localize-your-marketing/ https://johnstongroup.ca/the-advisor-journal/business/why-and-how-you-should-localize-your-marketing/#respond Fri, 18 Jun 2021 11:00:25 +0000 https://johnstongroup.ca/the-advisor-journal/?p=9981 From global to local. Here are some tips on getting back to localizing your business’ marketing strategy and execution.]]> https://johnstongroup.ca/the-advisor-journal/business/why-and-how-you-should-localize-your-marketing/feed/ 0 https://johnstongroup.ca/the-advisor-journal/business/a-look-back-at-how-covid-19-impacted-businesses-in-q2/ https://johnstongroup.ca/the-advisor-journal/business/a-look-back-at-how-covid-19-impacted-businesses-in-q2/#respond Fri, 10 Jul 2020 10:55:04 +0000 https://johnstongroup.ca/the-advisor-journal/?p=9272 A very insightful article for any business owner who wants to monitor their marketing strategy and make plans for the remaining half of 2020.]]> https://johnstongroup.ca/the-advisor-journal/business/a-look-back-at-how-covid-19-impacted-businesses-in-q2/feed/ 0 https://johnstongroup.ca/the-advisor-journal/business/seo-musts-for-every-small-business/ Tue, 05 Feb 2019 21:43:01 +0000 https://johnstongroup.ca/the-advisor-journal/?p=6645 SEO (Search Engine Optimization) for Small Businesses is key to gaining exposure and bringing your name to the forefront.]]> https://johnstongroup.ca/the-advisor-journal/business/6-things-business-owners-need-to-understand-about-social-media-marketing/ https://johnstongroup.ca/the-advisor-journal/business/6-things-business-owners-need-to-understand-about-social-media-marketing/#respond Mon, 25 Jun 2018 05:00:00 +0000 https://johnstongroup.ca/the-advisor-journal/business/6-things-business-owners-need-to-understand-about-social-media-marketing/ Hard as many may try, we cannot hide and pretend that social media doesn't have a huge impact. As a business owner, it is imperative that you participate to some degree even if that involves hiring some help to get you started.]]> https://johnstongroup.ca/the-advisor-journal/business/6-things-business-owners-need-to-understand-about-social-media-marketing/feed/ 0 https://johnstongroup.ca/the-advisor-journal/business/is-your-niche-boring-heres-how-content-marketing-can-still-work-for-you/ https://johnstongroup.ca/the-advisor-journal/business/is-your-niche-boring-heres-how-content-marketing-can-still-work-for-you/#respond Fri, 30 Mar 2018 05:00:00 +0000 https://johnstongroup.ca/the-advisor-journal/business/is-your-niche-boring-here%c2%92s-how-content-marketing-can-still-work-for-you/ Not every business is glamorous or even mildly interesting on the surface. That doesn't mean that we can't find the best way to market ourselves - especially when we happen to believe in what we sell and provide to our valued clients.]]> https://johnstongroup.ca/the-advisor-journal/business/is-your-niche-boring-heres-how-content-marketing-can-still-work-for-you/feed/ 0 https://johnstongroup.ca/the-advisor-journal/business/6-tips-for-a-successful-2018-content-strategy/ https://johnstongroup.ca/the-advisor-journal/business/6-tips-for-a-successful-2018-content-strategy/#respond Thu, 08 Mar 2018 06:00:00 +0000 https://johnstongroup.ca/the-advisor-journal/business/6-tips-for-a-successful-2018-content-strategy/ It's March & that means there's still plenty of time to build a better content strategy that works for both you and your business. Investing the time now will yield results before year end.]]> https://johnstongroup.ca/the-advisor-journal/business/6-tips-for-a-successful-2018-content-strategy/feed/ 0 https://johnstongroup.ca/the-advisor-journal/business/the-top-10-benefits-of-social-media-marketing/ https://johnstongroup.ca/the-advisor-journal/business/the-top-10-benefits-of-social-media-marketing/#respond Tue, 15 Aug 2017 05:00:00 +0000 https://johnstongroup.ca/the-advisor-journal/business/the-top-10-benefits-of-social-media-marketing/ How social media savvy are you? There is a huge potential for social media marketing to increase sales, but many people aren't aware of how to achieve those results. This article takes a look at a few of the ways social media marketing can improve your business:]]> https://johnstongroup.ca/the-advisor-journal/business/the-top-10-benefits-of-social-media-marketing/feed/ 0